Autores:
  • ...one of the most inventive forms of creative capitalism involves someone we all know very well. A few years ago, I was sitting in a bar here in Davos with Bono. Late at night, after a few drinks, he was on fire, talking about how we could get a percentage of each purchase from civic-minded companies to help change the world. He kept calling people, waking them up, and handing me the phone to show me the interest.

    "A New Approach to Capitalism in the 21st Century". Bill Gates' speech at World Economic Forum 2008 in Davos, Switzerland, news.microsoft.com. January 24, 2008.