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  • Well, it's taken time to get this going, but he was right. If you give people a chance to associate themselves with a cause they care about, while buying a great product, they will. That was how the RED Campaign was born, here in Davos.

    Bill Gates
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    "A New Approach to Capitalism in the 21st Century". Remarks by Bill Gates, Chairman, Microsoft Corporation, World Economic Forum 2008 in Davos, Switzerland, news.microsoft.com. January 24, 2008.
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Well, it's taken time to get this going, but he was right. If you give people a chance to associate themselves with a cause they care about, while buying a great product, they will. That was how the RED Campaign was born, here in Davos. - Bill Gates
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