Autores:
  • We think we have to work because the advertising industry has elevated wants into needs. The newspapers and the television batter us incessantly with the latest "must-haves", whether that's shoes, videogames or patio heaters. As a result, mums think they "have" to work at Tesco in order to buy expensive trainers.

    "Idle thoughts" by Tom Hodgkinson, www.theguardian.com. July 1, 2006.