Autores:
  • Invention and entrepreneurship isn't about pure technology. Most people take whatever they see in front of them and relate it to something they understand. For at least ten years after Ford started building cars, people called them horseless carriages. It wasn't obvious to call it a car. They used to call the radio 'the wireless.' Innovation is much more about changing people and their perceptions and their attitudes and their willingness to accept change than it is about physics and engineering.