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  • You'll often find that people's declared preferences - what they say they want - are far different from their revealed preferences - what they actually do.

    Nir Eyal
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    Nir Eyal (2014). “Hooked: How to Build Habit-Forming Products”, p.40, Penguin Canada
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You'll often find that people's declared preferences - what they say they want - are far different from their revealed preferences - what they actually do. - Nir Eyal
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