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  • People don't go to Starbucks for the coffee - of that I'm pretty sure - they go for the atmosphere, they go for the 70 decibels, they go for the Starbucks effect.

    Eric Weiner
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    "How your neighborhood coffee shop is brewing geniuses". Interview with Paul Solman, www.pbs.org. January 21, 2016.
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People don't go to Starbucks for the coffee - of that I'm pretty sure - they go for the atmosphere, they go for the 70 decibels, they go for the Starbucks effect. - Eric Weiner
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