People like me start organizing conferences and editing journals, even become tenured professors talking about Empire of the Senseless with a bunch of wide-eyed kids from the farmland. If only one of those kids goes back home and lets her hogs out of the pen to go plum wild rolling around in their own slop while the neighboring farmers scratch their chins, then, isn't that worth it? Insert the same scenario with stockbrokers, stock-car drivers, and stock characters in the post-baccalaureate working man's sideshow, and well, that's viral reproduction.