The frightening aspect is that it's part of a larger effort from the Pentagon to tear down the wall between public affairs and propaganda, and essentially say there is no difference between information operations, public affairs and psychological operations. They have a new name for that too, it's called Information Engagement. What I hope people take away from this is that it's a window into a larger phenomenon. After a decade of Iraq war you have this Pentagon-military apparatus run amok using resources that they shouldn't be to try to manipulate U.S. public opinion.