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We know that global capitalism, and the commercially driven culture that comes with it, can be a powerful solvent, but many of us who benefit from it economically can regret the effect it has on our own lives as well as on the lives of others, and we should not view ourselves as helpless in the face of an irresistible force, especially since we may very well be complicit. We should be prepared to help others or to leave them be to sustain their cultures if we judge that they are of intrinsic value or of value to their members.