Another effect of news articles is that the events, however frightening, can thus be consigned to the box of things that happen to other people, not us, and that we are doing things to bring them under control. This is the diet we're fed all the time, so we acculturate to it. And news must, in turn, follow the form to which we - our bodies - are accustomed: describe the event, incite the fear, then say how it's being addressed, how the herd's alpha males are dealing with it.