There is more interest in what is occurring in technology companies that impact news. Such companies don't have the same sense of transparency about what they do. They have a tradition of secrecy about products, mores and decision-making that goes along with Silicon Valley and intellectual property and technology. You cannot step onto the grounds of Google without signing a Non-Disclosure Agreement. That industrial secrecy mentality exists along with a theoretical sensibility about transparency on the Web, which is different than transparency inside companies that profit from the Web.