I think a woman's opinion on what her man smells like is very important, so I like to let a man know what I think about how he smells. I think going by personality is hard when trying to find a fragrance for someone else. It should come down to what smells good to you. I would tell my man, "Hey babe, I bought this new cologne for you," in the nicest possible way. But a man has to smell good. And not too much - just a little, that's all you need.