Autores:
  • Whatever the press is talking about, they want to keep talking about it. So instead of asking yourself, 'How can I get them to start talking about me?', figure out a way to get yourself involved in what they're already talking about.

    "INSTANT MBA: If You've Just Solved A Problem, You May Have Solved It For Millions" by Patricia Laya, www.businessinsider.com. August 4, 2011.