Target Market Quotes

• Sólo hay una estrategia ganadora. Consiste en definir cuidadosamente el mercado objetivo y dirigir una oferta superior a ese mercado objetivo.

  Philip Kotler

  Winning, Offering, Strategy

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• Understand why you are different and how you help, recognise your target market, and give them something they might not even realise they are missing.

  Chris Murray

  Giving, Missing, Different

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• A good novel doesn't just transcend the boundaries of its target market - it knows nothing about target markets.

  Julianna Baggott

  Boundaries, Novel, Knows

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• Our target market is recreational bettors, but that doesn't mean we expel the wise guys. A big bet for us is maybe $10,000.

  Calvin Ayre

  Wise, Mean, Guy

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• Vertical search engines that match your business, service or products with a target market offer you a higher conversion rate than traditional search engines. Because they have already qualified their interest by coming to a search engine with a specific focus, searchers will be more receptive to targeted advertising.

  Marc Ostrofsky

  Focus, Advertising, Interest

  Marc Ostrofsky (2013). “Get Rich Click!: The Ultimate Guide to Making Money on the Internet”, p.62, Simon and Schuster

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• Teens look at cause-related efforts with some scrutiny. They know they are often a target market, but it has to make sense to them.

  Nancy Lublin

  Effort, Looks, Teens

  "Q&A: Gen Y's Youngest Demand Authenticity, Via Text". Interview with Sarah Mahoney, www.mediapost.com. March 16, 2012.

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• Una vez que un adolescente ha sido identificado como parte del "mercado objetivo", sabe que está perdido. El objetivo del juego es confundir a los vendedores y evitar que la cultura propia y auténtica aparezca en el centro comercial como un producto corporativo preenvasado.

  Douglas Rushkoff

  Games, Shopping, Culture

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• If you are a driver of a team and have a certain set of sponsors, who is the target market for those sponsors? But, of course, it is also a question of nationality.

  Martin Sorrell

  Team, Sponsors, Certain

  Fuente: www.formula1.com

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