Sun Tzu Quotes About Losing

• Therefore I say: know the enemy and know yourself; in a hundred battles you will never be in peril. When you are ignorant of the enemy but know yourself, your chances of winning or losing are equal. If ignorant both of your enemy and of yourself, you are certain in every battle to be in peril.

  Sun Tzu

  Military, Winning, Ignorant

• Winning Strategists are certain of triumph before seeking a challenge. Losing Strategists are certain to challenge before seeking a triumph.

  Sun Tzu

  Winning, Challenges, Triumph

• When you are ignorant of the enemy but know yourself, your chances of winning or losing are equal.

  Sun Tzu

  Winning, Ignorant, Enemy

  Sun Tzu, Shang Yang (1997). “The Art of War”, p.26, Wordsworth Editions

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