Akio Morita Quotes

• If you go through life convinced that your way is always best, all the new ideas in the world will pass you by.

  Akio Morita

  Leadership, Ideas, World

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• In the long run, no matter how good or successful you are or how clever or crafty, your business and its future are in the hands of the people you hire.

  Akio Morita

  Running, Clever, Successful

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• A company will get nowhere if all of the thinking is left to management.

  Akio Morita

  Thinking, Management, Company

  "The future of labor-management cooperative programs" by John Raymond Phillips, (p. 6), 1994.

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• La curiosidad es la clave de la creatividad.

  Akio Morita

  Graduation, Creativity, Keys

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• I believe it is a big mistake to think that money is the only way to compensate a person for his work. People need money, but they also want to be happy in their work and proud of it.

  Akio Morita

  Mistake, Believe, Thinking

  "Made in Japan : Akio Morita and Sony" by Akio Morita, Edwin M. Reingold, Mitsuko Shimomura, (p. 186), 1986.

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• I believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion.

  Akio Morita

  Believe, Atmosphere, Growth

  "Made in Japan : Akio Morita and Sony" by Akio Morita, Edwin M. Reingold, Mitsuko Shimomura, (p. 146), 1986.

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• The important thing in my view is not to pin the blame for a mistake on somebody, but rather to find out what caused the mistake.

  Akio Morita

  Mistake, Views, Important

  "The future of labor-management cooperative programs" by John Raymond Phillips, (p. 149), 1986.

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• You can be totally rational with a machine. But if you work with people, sometimes logic often has to take a backseat to understanding.

  Akio Morita

  People, Understanding, Machines

  "Made in Japan : Akio Morita and Sony" by Akio Morita, Edwin M. Reingold, Mitsuko Shimomura, (p. 202), 1986.

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• Once you have a staff of prepared, intelligent, and energetic people, the next step is to motivate them to be creative.

  Akio Morita

  Intelligent, People, Creative

  "The future of labor-management cooperative programs" by John Raymond Phillips, (p. 160), 1986.

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• The public does not know what is possible. We do.

  Akio Morita

  Business, Doe, Knows

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• Hay tres creatividades: creatividad en tecnología, en planificación de productos y en marketing. Tener una de ellas sin las otras es contraproducente en los negocios.

  Akio Morita

  Creativity, Technology, Self

  "Made in Japan : Akio Morita and Sony" by Akio Morita, Edwin M. Reingold, Mitsuko Shimomura, (p. 163), 1986.

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• Never break another man's rice bowl.

  Akio Morita

  Men, Break, Bowls

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• America looks 10 minutes ahead; Japan looks 10 years.

  Akio Morita

  Japan, Years, America

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• But make sure you don't make the same mistake twice.

  Akio Morita

  Mistake, Same Mistakes, Made A Mistake

  "The Sony vision" by Nick Lyons, (p. 101), 1976.

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• To gain profit is important, but you must invest to build up assets that you can cash in in the future.

  Akio Morita

  Important, Cash, Gains

  "Made in Japan : Akio Morita and Sony" by Akio Morita, Edwin M. Reingold, Mitsuko Shimomura, (p. 157), 1986.

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• If we face recession, we should not lay off employees; the company should sacrifice a profit. It's management's risk and management's responsibility. Employees are not guilty; why should they suffer?

  Akio Morita

  Responsibility, Sacrifice, Risk

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• Mi principal trabajo consiste en despertar o reavivar constantemente la curiosidad de la gente, que se ve ahuyentada por la burocracia y los sistemas de educación formal.

  Akio Morita

  Education, Jobs, People

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• Carefully watch how people live, get an intuitive sense as to what they might want and then go with it. Don’t do market research.

  Akio Morita

  People, Watches, Research

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• Our plan is to lead the public with new products rather than ask them what kind of products they want.

  Akio Morita

  Want, Kind, Plans

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• The "patron saint" of Japanese quality control, ironically, is an American named W. Edwards Deming, who was virtually unknown in his own country until his ideas of quality control began to make such a big impact on Japanese companies.

  Akio Morita

  Country, Impact, Ideas

  "Made in Japan : Akio Morita and Sony" by Akio Morita, Edwin M. Reingold, Mitsuko Shimomura, (p. 165), 1986.

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• Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.

  Akio Morita

  Advertising, Promotion, Products

  "Made in Japan : Akio Morita and Sony" by Akio Morita, Edwin M. Reingold, Mitsuko Shimomura, (p. 158), 1986.

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• We will try to create conditions where persons could come together in a spirit of teamwork, and exercise to their heart's desire their technological capacity.

  Akio Morita

  Teamwork, Heart, Exercise

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• Considero que mi trabajo consiste en fomentar la creatividad de las personas con las que trabajo porque en Sony sabemos que es más probable que surja una idea genial en un ambiente abierto, libre y de confianza que cuando todo está calculado, cada acción analizada y cada responsabilidad asignada por un organigrama.

  Akio Morita

  Jobs, Creativity, Responsibility

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• All you need is the best product in the world, the most efficient production in the world and global marketing.

  Akio Morita

  Marketing, Needs, World

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• I have always made it a point to know our employees, to visit every facility of our company, and to try to meet and know every single employee.

  Akio Morita

  Trying, Made, Employee

  "Made in Japan : Akio Morita and Sony" by Akio Morita, Edwin M. Reingold, Mitsuko Shimomura, (p. 148), 1986.

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