Dieter Rams Quotes

• You cannot understand good design if you do not understand people; design is made for people.

  Dieter Rams

  People, Design, Made

  195 Copiar cita

• Good design is as little design as possible. Less, but better - because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity.

  Dieter Rams

  Simplicity, Design, Essentials

  192 Copiar cita

• Good design is making something intelligible and memorable. Great design is making something memorable and Meaningful.

  Dieter Rams

  Meaningful, Memorable, Design

  "Basics Design 01: Format: Second Edition" by Gavin Ambrose, Paul Harris, A&C Black, (p. 151), May 1, 2012.

  167 Copiar cita

• Design should not dominate things, should not dominate people. It should help people. That's its role.

  Dieter Rams

  People, Design, Roles

  111 Copiar cita

• My heart belongs to the details. I actually always found them to be more important than the big picture. Nothing works without details. They are everything, the baseline of quality.

  Dieter Rams

  Corazón, Importante, Calidad

  140 Copiar cita

• One of the most significant design principles is to omit the unimportant in order to emphasize the important.

  Dieter Rams

  Order, Design, Important

  François Burkhardt, Inez Franksen, Dieter Rams (1981). “Design: Dieter Rams &”

  135 Copiar cita

• Good design is innovative
  2. Good design makes a product useful
  3. Good design is aesthetic
  4. Good design makes a product understandable
  5. Good design is unobtrusive
  6. Good design is honest
  7. Good design is long-lasting
  8. Good design is thorough, down to the last detail
  9. Good design is environmentally friendly
  10. Good design is as little design as possible

  Dieter Rams

  Long, Design, Friendly

  162 Copiar cita

• Good design means as little design as possible.

  Dieter Rams

  Mean, Design, Littles

  François Burkhardt, Inez Franksen, Dieter Rams (1981). “Design: Dieter Rams &”

  81 Copiar cita

• Cuestionar todo lo que generalmente se considera obvio.

  Dieter Rams

  Ninja, Architect, Obvious

  François Burkhardt, Inez Franksen, Dieter Rams (1981). “Design: Dieter Rams &”

  51 Copiar cita

• Having small touches of colour makes it more colourful than having the whole thing in colour.

  Dieter Rams

  Colour, Whole, Colourful

  "Dieter Rams at home, 2004". Interview with Bruce Sterling, www.wired.com. September 29, 2010.

  116 Copiar cita

• Good design is long-lasting! It avoids being fashionable and therefore never appears antiquated.

  Dieter Rams

  Long, Design, Lasting

  105 Copiar cita

• Good designers must always be avant-gardists, always one step ahead of the times. They should – and must – question everything generally thought to be obvious. They must have an intuition for people’s changing attitudes. For the reality in which they live, for their dreams, their desires, their worries, their needs, their living habits. They must also be able to assess realistically the opportunities and bounds of technology.

  Dieter Rams

  Dream, Attitude, Creativity

  "Dieter Rams/ Profile". designmuseum.org.

  82 Copiar cita

• Things which are different in order simply to be different are seldom better, but that which is made to be better is almost always different.

  Dieter Rams

  Order, Different, Made

  97 Copiar cita

• A product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasizes the usefulness of a product whilst disregarding anything that could possibly detract from it.

  Dieter Rams

  Design, Psychological, Criteria

  92 Copiar cita

• La gente reacciona positivamente cuando las cosas son claras y comprensibles.

  Dieter Rams

  People, Experience, Clear

  57 Copiar cita

• Un buen diseño es minucioso hasta el último detalle.

  Dieter Rams

  Design, Creative, Details

  "15 Things You Didn't Know About Dieter Rams" by Jennifer Wood, www.complex.com. May 20, 2014.

  63 Copiar cita

• Un buen diseño es minucioso hasta el último detalle: nada debe ser arbitrario ni dejarse al azar. El cuidado y la precisión en el proceso de diseño demuestran respeto hacia el consumidor.

  Dieter Rams

  Design Process, Care, Lasts

  54 Copiar cita

• Design is a thinking process that starts in the head and with sketches. Thinking cannot be done by a computer.

  Dieter Rams

  Thinking, Design, Done

  Source: bbh-labs.com

  7 Copiar cita

• I am troubled by the devaluing of the word 'design’. I find myself now being somewhat embarrassed to be called a designer. In fact I prefer the German term, Gestalt-Ingenieur. Apple and Vitsoe are relatively lone voices treating the discipline of design seriously in all corners of their businesses. They understand that design is not simply an adjective to place in front of a product’s name to somehow artificially enhance its value. Ever fewer people appear to understand that design is a serious profession; and for our future welfare we need more companies to take that profession seriously.

  Dieter Rams

  Names, Voice, Apples

  84 Copiar cita

• Good design is honest.

  Dieter Rams

  Design, Honest, Good Design

  "The power of good design Dieter Rams’s ideology, engrained within Vitsœ", www.vitsoe.com.

  32 Copiar cita

• My worry is that the world is becoming more chaotic every day. My excitement is that more people paying attention to 'Less but better' could help solve our growing problems.

  Dieter Rams

  Worry, People, Growing

  Source: bbh-labs.com

  30 Copiar cita

• An honest design communicates solely the functions and values it offers. It does not attempt to manipulate buyers and users with promises it cannot keep.

  Dieter Rams

  Design, Promise, Doe

  56 Copiar cita

• Nada funciona sin detalles. Lo son todo, la base de la calidad.

  Dieter Rams

  Quality, Details

  15 Copiar cita

• Los diseñadores no trabajamos en el vacío. Necesitamos gente de negocios. No somos los artistas plásticos con los que a menudo se nos confunde.

  Dieter Rams

  Confused, Artist, People

  39 Copiar cita

• Un buen diseño hace que un producto sea comprensible.

  Dieter Rams

  Design, Good Design, Products

  8 Copiar cita

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