Robert A. Kotick Quotes

• We have a real culture of thrift. The goal that I had in bringing a lot of the packaged goods folks into Activision about 10 years ago was to take all the fun out of making video games.

  Robert A. Kotick

  Fun, Real, Playing Games

  "Bobby Kotick Wants to Take the Fun Out of Making Games" by Andy Chalk, www.escapistmagazine.com. September 15, 2009.

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• What you do in film and television is really different than what you do in video games. There have been pockets of success, like at Time Warner. And Disney, with Club Penguin and Facebook games, has done a real good job of recognizing the business is not just about packaged goods.

  Robert A. Kotick

  Real, Different, Done

  Fuente: www.hollywoodreporter.com

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• People sort of lump packaged-goods video games into all video games. But when you look at total hours consumed and the dollars that are spent on all kinds of games, you've actually seen enormous growth in the audiences the last few years.

  Robert A. Kotick

  People, Growth, Kind

  Fuente: www.hollywoodreporter.com

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