Dawn Ostroff Citas

• The advertising marketplace is moving rapidly into digital videos. We know that by 2018 it is estimated that it will be a $12.2 billion business. We've been seeing the agencies combine their digital video spend with television spend and put it under one spend and just calling it "video." The pool of money is becoming much bigger. The comparisons between television and digital video are being made much more often because you can account for who's watching, you can't fast-forward through the commercials. There's a much more intimate relationship with someone watching digital video.

  Dawn Ostroff

  Moving, Advertising, Pool

  Fuente: wwd.com

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• Listen to your inner voice. Trust your intuition. It's important to have the courage to trust yourself.

  Dawn Ostroff

  Voice, Intuition, Important

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• Son dos personas muy diferentes. Si tuviera que caracterizarlo, sería casi como una "extraña pareja" moderna, en la que los dos son muy parecidos, por lo que es un híbrido entre un reality show y un programa de humor.

  Dawn Ostroff

  Couple, Reality, Two

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• I feel a particular sense of responsibility when you're taking something from the magazine directly and putting it in video. You can't be too flat. You need to have personality. You can't just scream out to the viewer. You need to have a fresh take on something or have a new look or have an interesting style, or be so raw that it resonates and is authentic. I think authentic is a good word. It's overused, I know, but I think it comes across in the video medium. If you can make a video authentic, it comes across.

  Dawn Ostroff

  Responsibility, Thinking, Interesting

  Fuente: wwd.com

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• I think a lot of people are doing content well today. A lot of companies are coming into the space. It is growing faster than anything other than mobile. You can see why. You look at young people and you can see how many are consuming content on their phones.

  Dawn Ostroff

  Pensar, Gente, Hoy

  Fuente: wwd.com

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• What's interesting in scripted TV is different than what's interesting in reality TV. Each of their departments have their development process where they package things and put together the writers and put together the producers and the different elements and develop the projects. By the time you get to a network or to a studio, you're able to say this is the project, here's who the producer is, sometimes even here's who the star is, here's who the writer is. It's a well-developed project by the time it gets to the studios.

  Dawn Ostroff

  Reality, Interesting, Together

  Fuente: wwd.com

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• The days of waking up and reading the overnight ratings are over.

  Dawn Ostroff

  Reading, Wake Up, Waking

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• Al final, los dólares tendrán que venir de la televisión. Si vendrán de la televisión mañana, no lo sé.

  Dawn Ostroff

  Dollars, Television, Tomorrow

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