Ralph Caplan Quotes

• Thinking about design is hard, but not thinking about it can be disastrous.

  Ralph Caplan

  Thinking, Design, Inspirational Graphic Design

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• All our media are given over to things that are better left unsaid.

  Ralph Caplan

  Media, Unsaid, Given

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• Attention must be paid’ is the cardinal rule of design discipline, for the designer is above all someone who pays attention to the situation at hand.

  Ralph Caplan

  Hands, Discipline, Design

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• ...uno de los rasgos distintivos de una persona creativa es la capacidad de tolerar la ambigüedad, la disonancia, la incoherencia, las cosas fuera de lugar. Pero una de las reglas de una empresa bien gestionada es que la sorpresa debe reducirse al mínimo. Sin embargo, si esta regla se aplicara al proceso creativo, no se escribiría nada que mereciera la pena leer, no se pintaría nada que mereciera la pena ver, no se diseñaría nada con lo que mereciera la pena vivir y utilizar.

  Ralph Caplan

  Running, Reading, Creative

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• Los diseñadores no deberían diseñar para los museos, como tampoco las momias deberían morir para ellos.

  Ralph Caplan

  Museums, Design, Should

  Ralph Caplan (2006). “Cracking the Whip: Essays on Design and Its Side Effects”, Fairchild Books

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• A chair is the first thing you need when you don’t really need anything, and is therefore a peculiarly compelling symbol of civilization. For it is civilization, not survival, that requires design.

  Ralph Caplan

  Civilization, Design, Survival

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• If more designers had bad backs, we would have more good chairs.

  Ralph Caplan

  Designer, Chairs, Ifs

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• It is important to notice that these badly functioning designs were praised for 'elegance.' But elegance as theoretical scientists apply it is quite different. The elegance of a mathematical formula is that it explains a phenomenon beautifully, with no parts left over. In design, elegance is more readily perceived as a property of product than of process. If we had more elegant theories, we might look to design for more than elegance.

  Ralph Caplan

  Design, Important, Might

  Ralph Caplan (2006). “Cracking the Whip: Essays on Design and Its Side Effects”, Fairchild Books

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• We are … the un-proud non-possessors of objects whose chief substance is that of the transient symbol. Our Puritan fear of the love of things turns out to have been groundless after all, for we do not love things or even possess them: they pass through our lives as barium passes through the digestive tract, unassimilated, their function merely to flash signals along the way.

  Ralph Caplan

  Substance, Proud, Way

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