James E. Grunig Quotes

• We believe PR should be practiced to serve the public interest, to develop mutual understanding between organizations and their publics.

  James E. Grunig

  Believe, Organization, Understanding

  James E. Grunig (2013). “Excellence in Public Relations and Communication Management”, p.9, Routledge

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• Public Relations is the management of communication between an organization and its publics.

  James E. Grunig

  Communication, Organization, Management

  David M. Dozier, Larissa A. Grunig, James E. Grunig (2013). “Manager's Guide to Excellence in Public Relations and Communication Management”, p.9, Routledge

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• The main reason to measure objectives is not so much to reward or punish individual communications manager for success or failure as it is to learn from the research whether a program should be continued as is, revised, or dropped in favor of another approach

  James E. Grunig

  Communication, Research, Favors

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