Oliviero Toscani Quotes

• I want a better world, but also a realistic world. We can only create a better world by becoming realistic.

  Oliviero Toscani

  World, Want, Becoming

  Fuente: valuet.wordpress.com

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• Pictures put you in front of a reality that most of the times you don't want to see, don't want to know about, don't want to get involved.

  Oliviero Toscani

  Reality, Want, Get Involved

  "There are no shocking pictures, only shocking reality". Interview with Rosie Tomkins, www.cnn.com. August 18, 2010.

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• Communication, that's what I do. Advertising is the best way to communicate because you reach a lot of people. I still cant understand though, why people are shocked by something that obviously exists. Its like a family that avoids talking about its real problems.

  Oliviero Toscani

  Real, Communication, Talking

  Fuente: valuet.wordpress.com

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• Advertising agencies don't care about a better world in the end. They are servants of their client: what the client wants is what they get. Their only problem is to not lose the budget. I think its a shame because advertising is so boring and it can be so interesting. They should ask more artists to make interesting campaigns.

  Oliviero Toscani

  Thinking, Artist, Agency

  Fuente: valuet.wordpress.com

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• A photograph permits a first viewing, and then an individual reflection. It solicits participation, and encourages individuality in interpretation. Television is an autarchy, a dictatorship.

  Oliviero Toscani

  Reflection, Individuality, Television

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• No matter what. I like to be different. Its not easy to work the way we want, because we have to deal with a lot of judgmental people, but we've always been in that position, so its nothing we cannot handle.

  Oliviero Toscani

  People, Want, Matter

  Fuente: valuet.wordpress.com

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• We become very impressed when we get to look inside ourselves, into pictures. That's the relationship we have with pictures. Every picture is a piece of the inside of ourselves.

  Oliviero Toscani

  Looks, Pieces, Impressed

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• Some people look at a picture for thirty seconds, some for years. It doesn't really matter because a picture is like life. You take out of life as much as you are able to take out of life, just as you take out of a picture as much as you can take out of a picture.

  Oliviero Toscani

  Years, People, Looks

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• Communication has always been at the service of power. Michelangelo painted the Sistine Chapel for the Pope. Is it not an advertisement for the Church? I try to make the best pictures I can and sometimes they are used in advertising campaigns.

  Oliviero Toscani

  Communication, Church, Trying

  Fuente: valuet.wordpress.com

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• I'm a photographer and my pictures are used in advertising campaigns. But I don't do advertising. Do you hear me? I take pictures. I'm not an advertising agency. I'm not an advertising man.

  Oliviero Toscani

  Men, Agency, Campaigns

  Fuente: valuet.wordpress.com

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• Women from fashion magazines, they hate other women. They like to tell other women they are ugly and often it works. Women's magazines are mostly about the outside and not about the inside. About make-up instead of arts and literature. Its such a shame.

  Oliviero Toscani

  Fashion, Art, Hate

  Fuente: valuet.wordpress.com

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• Investigué a fondo sobre los medios de comunicación y la anorexia y descubrí que, en cierto modo, las revistas de moda tienen la culpa. Proyectan una imagen de la mujer que es completamente absurda, pero las niñas y las mujeres creen que deben ser muy delgadas. Ya no parecen mujeres de verdad.

  Oliviero Toscani

  Girl, Fashion, Real

  Fuente: valuet.wordpress.com

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• ¿Me preguntas por mi ex-mujer? Eso no es educado. Pero voy a responder. Ahora tengo otra esposa. Mucho más joven, mucho más agradable, mucho más bonita. Y mucho más inteligente que Benetton.

  Oliviero Toscani

  Intelligent, Wife, Answers

  Fuente: valuet.wordpress.com

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