Crawford Kilian Quotes

• Every sentence, every phrase, every word has to fight for its life.

  Crawford Kilian

  Fighting, Phrases, Sentences

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• If readers must puzzle over unfamiliar or ambiguous words, you are making them work harder than they need to.

  Crawford Kilian

  Hard Work, Needs, Work Harder

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• Good web text has a lot in common with good print text. It's plain, concise, concrete and 'transparent': even on a personal site the text shouldn't draw attention to itself, only to its subject.

  Crawford Kilian

  Attention, Common, Site

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• Here's a slightly outrageous tip: Don't respect the text. Just because you've written something down doesn't mean it has a right to exist. If your internal editor can find a better way to say something, junk the original version and go with the new one. If you can't find a better way, and the passage really isn't good, junk it.

  Crawford Kilian

  Writing, Mean, Editors

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