Autores:
  • No nos dedicamos a ser originales. Nos dedicamos a reutilizar cosas que funcionan.

    Robert W. Bly (2007). “The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells”, p.39, Holt Paperbacks
We are not in the business of being original. We are in the business of reusing things that work. - Robert W. Bly
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