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  • The second most important attribute of winners, after understanding the human dimension, is knowing what questions to ask, the rhetorical nature.

    Frank Luntz
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    "Frank Luntz: How To 'Win' With Smart Messaging". "Talk of the Nation" with Neal Conan, www-s4.npr.org. March 8, 2011.
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The second most important attribute of winners, after understanding the human dimension, is knowing what questions to ask, the rhetorical nature. - Frank Luntz
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