Frank Luntz Quotes

• It's not what you say, it's what people hear.

  Frank Luntz

  Personas

  Twitter post from Nov 04, 2016

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• Una historia convincente, aunque sea objetivamente inexacta, puede ser más emocionalmente convincente que una árida recitación de la verdad.

  Frank Luntz

  Stories, Dry, Compelling

  "Memo exposes Bush's new green strategy". Republican Party Memo, www.theguardian.com. March 04, 2003.

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• Winners know what makes people tick by effectively tapping into our fears and aspirations. By listening very carefully and then repeating almost word-for-word exactly what they've heard, winners know how to articulate compelling needs—and products to satisfy those needs—that people didn't even know they wanted.

  Frank Luntz

  Gente, Escuchar, Necesidades

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• Writing a book is the most difficult, anxiety-prone aspect of my life because the words that I put on paper are very serious to me.

  Frank Luntz

  Libro, Escritura, Ansiedad

  "Frank Luntz: How To 'Win' With Smart Messaging". "Talk of the Nation" with Neal Conan, www-s4.npr.org. March 8, 2011.

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• Eighty percent of our life is emotion, and only 20 percent is intellect. I am much more interested in how you feel than how you think. I can change how you think, but how you feel is something deeper and stronger, and it's something that's inside you.

  Frank Luntz

  Thinking, Stronger, How You Feel

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• The Tucson speech [of Barack Obama] was brilliant, and I'm so angry at Republicans for jumping on him because you have to give credit. Part of being successful is to give credit to people who you may not disagree with when they do well.

  Frank Luntz

  Successful, Jumping, People

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• We are so divided, and we recognize that we're divided, that we're looking for ways to come together.

  Frank Luntz

  Together, Way, Divided

  "Frank Luntz: How To 'Win' With Smart Messaging". Interview with Neal Conan, www-s4.npr.org. March 8, 2011.

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• You need good principles and good language if you are to succeed.

  Frank Luntz

  Principles, Needs, Succeed

  Fuente: www.wbur.org

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• The way you communicate an idea is different than the way you communicate a product.

  Frank Luntz

  Talking, Ideas, Different

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• You cannot lie ever, because a lie destroys the credibility of the product, and credibility is more important than anything. Credibility's even more important than clarity.

  Frank Luntz

  Lying, Important, Clarity

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• People want to be inspired. They want to aspire to something. ... You can have the best product, the best service, the best argument in a debate. But without the effective words you still lose. In the end you need good principles and good language if you are to succeed.

  Frank Luntz

  Personas, principios, necesidades

  Fuente: www.wbur.org

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• The most successful people in American life are those that have had horrific failures and have come back, done it again and again until they got it right, whether it's Steve Jobs or Bill Gates or Warren Buffet.

  Frank Luntz

  Jobs, Successful, People

  "Frank Luntz: How To 'Win' With Smart Messaging". Interview with Neal Conan, www-s4.npr.org. March 8, 2011.

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• Anything that causes you to doubt, to raise either objections or just concerns about it - and they always put the information right at the bottom of the screen so you can't really read it - every time you see a company do that, the ad becomes less effective. The communication becomes less effective.

  Frank Luntz

  Communication, Doubt, Information

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• I do a lot of work in travel and tourism, and I think this story is in the book. This woman is in a hammock, and she's got the beach below her and the sky above her, and the ocean beyond her. She's relaxing. She's got a drink in her hand and a book. Every woman sees this picture and says, I want to be in that hammock. Every guy sees the picture and says, I want to be in that hammock with that woman. It works for everybody.

  Frank Luntz

  Beach, Ocean, Book

  "Frank Luntz: How To 'Win' With Smart Messaging". "Talk of the Nation" with Neal Conan, www-s4.npr.org. March 8, 2011.

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• Para los estadounidenses, Washington es un gigantesco pozo negro. No es de extrañar que casi la mitad de los estadounidenses (47%) estén ahora de acuerdo con la afirmación "Estoy enfadadísimo y no voy a aguantarlo más". Somos nosotros (el pueblo) contra ellos (los políticos), y no importa de qué color seas en las primarias [...] Yo participé en las elecciones de 1994, y nunca olvidaré la arrogancia de los demócratas de entonces, y cómo se negaban a aceptar la realidad electoral a la que se enfrentaban. Hoy no es diferente.

  Frank Luntz

  Reality, Color, Mad

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• What the people now respond - and the goal of those ads is to merely get the name of the medication into the minds of the consumers so that they will ask their doctor about it. That's the whole goal.

  Frank Luntz

  Doctors, Names, People

  "Frank Luntz: How To 'Win' With Smart Messaging". "Talk of the Nation" with Neal Conan, www.npr.org. March 8, 2011.

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• It's all emotion. But there's nothing wrong with emotion. When we are in love, we are not rational; we are emotional. When we are on vacation, we are not rational; we are emotional.

  Frank Luntz

  Emotional, Vacation, Emotion

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• Todo es emoción. Pero la emoción no tiene nada de malo. Cuando estamos enamorados, no somos racionales; somos emocionales. Cuando estamos de vacaciones, no somos racionales; somos emocionales. Cuando somos felices, no somos [racionales]. De hecho, en la mayoría de los casos, cuando somos racionales, en realidad somos infelices. La emoción es buena, la pasión es buena. Dedicarse a lo que nos gusta, siempre que sea una actividad sana, es bueno.

  Frank Luntz

  Passion, Emotional, Vacation

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• Lo que más importa en política es la personalidad. No son los temas, no es la imagen. Es quién eres y qué representas.

  Frank Luntz

  What Matters, Issues, Personality

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• The ability to connect and communicate is one of the most powerful, and you cannot find anyone who has been truly successful in life that doesn't have that ability because you've got to motivate, and you've got to -frankly, you have to influence.

  Frank Luntz

  Powerful, Successful, Influence

  "Frank Luntz: How To 'Win' With Smart Messaging". Interview with Neal Conan, www-s4.npr.org. March 8, 2011.

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• George W. Bush - who I'm sure that a lot of people, when I say this, will not be happy about it - but Bush had a determination, and had a very clearly defined set of principles. You knew exactly where he stood.

  Frank Luntz

  Determination, People, Principles

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• FedEx is another company that's passionate. When it absolutely, positively has to get there is such a great, aspirational phrase. And FedEx used it for almost a decade to communicate the passion of delivering a package. The more passionate you are, the more successful you are.

  Frank Luntz

  Passion, Successful, Phrases

  "Frank Luntz: How To 'Win' With Smart Messaging". "Talk of the Nation" with Neal Conan, www-s4.npr.org. March 8, 2011.

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• We will be far more effective as communicators when we acknowledge our mistakes, and then we try to make them up.

  Frank Luntz

  Mistake, Trying, Acknowledge

  "Frank Luntz: How To 'Win' With Smart Messaging". "Talk of the Nation" with Neal Conan, www-s4.npr.org. March 8, 2011.

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• Nobody wants to hear about process. They want to hear about results. They want to be inspired. They want to aspire to something. And so often in our communication, we will explain why - sorry, we will explain how but not why.

  Frank Luntz

  Sorry, Communication, Want

  "Frank Luntz: How To 'Win' With Smart Messaging". "Talk of the Nation" with Neal Conan, www-s4.npr.org. March 8, 2011.

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• Es algo que la gente que lee mis materiales me ha preguntado en el pasado. Si no tienes principios, el último capítulo del libro ["Ganar"] trata de ganar con principios. Se trata de aplicar las palabras a las cosas buenas, a las personas buenas, a los esfuerzos buenos. Sin esa precisión inherente, incluso las mejores palabras fracasarán.

  Frank Luntz

  Libro, Ganar, Pasado

  "Frank Luntz: How To 'Win' With Smart Messaging". "Talk of the Nation" with Neal Conan, www-s4.npr.org. March 8, 2011.

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