Gerald Zaltman quote: Ninety-five percent of thought, emotion, and learning occur in the...

Ninety-five percent of thought, emotion, and learning occur in the unconscious mind - that is, without our awareness.

Gerald Zaltman

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Gerald Zaltman (2003). “How Customers Think: Essential Insights Into the Mind of the Market”, p.40, Harvard Business Press

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Ninety-five percent of thought, emotion, and learning occur in the unconscious mind - that is, without our awareness. - Gerald Zaltman

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