Howard Schultz Quotes About Values

• If you want to achieve widespread impact and lasting value, be bold.

  Howard Schultz

  Teaching, Learning, Impact

  Howard Schultz, Dori Jones Yang (1997). “Pour your heart into it: how Starbucks built a company one cup at a time”

• Early on I realized that I had to hire people smarter and more qualified than I was in a number of different fields, and I had to let go of a lot of decision-making. I can't tell you how hard that is. But if you've imprinted your values on the people around you, you can dare to trust them to make the right moves.

  Howard Schultz

  Letting Go, Moving, Numbers

• Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.

  Howard Schultz

  Believe, People, Loyal

  Howard Schultz, Dori Jones Yang (1997). “Pour your heart into it: how Starbucks built a company one cup at a time”

• Even though people are under economic pressure, they still want to support those brands with values that are compatible with their own.

  Howard Schultz

  People, Support, Want

  "Starbucks boss: we're not all froth". Interview with Andrew Clark, www.theguardian.com. March 19, 2009.

• I never wanted to be on any billionaires list. I never define myself by net worth. I always try to define myself by my values.

  Howard Schultz

  Trying, Lists, Billionaire

• When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.

  Howard Schultz

  Guiding Principles, Trying, Culture

• Many companies today are reducing hours of full-time people to get under the minimum so they don't have to pay health care costs. I just shake my head because that's not going to build long-term value and trust with your people.

  Howard Schultz

  Long, People, Cost

  "Bartiromo: Starbucks' Schultz eyes global growth". Interview with Maria Bartiromo, www.usatoday.com. September 15, 2013.

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