Jonah Berger Quotes

• Going viral isn’t random, magic, or luck. It’s a science.

  Jonah Berger

  Magic, Luck, Viral

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• People don't think in terms of information. They think in terms of narratives. But while people focus on the story itself, information comes along for the ride.

  Jonah Berger

  Pensamiento, Personas, Enfoque

  Jonah Berger (2016). “Contagious: Why Things Catch On”, p.181, Simon and Schuster

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• Virality isn't luck. It's not magic. And it's not random. There's a science behind why people talk and share. A recipe. A formula, even.

  Jonah Berger

  People, Magic, Growth

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• Conectar con los demás es gratificante; nos hace sentir que no estamos solos en el mundo.

  Jonah Berger

  World, Feels, Connecting

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• Word of mouth is the primary factor behind 20 percent to 50 percent of all purchasing decisions.

  Jonah Berger

  Decision, Mouths, Purchasing

  Twitter post from May 31, 2016

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• If something is built to show, it's build to grow.

  Jonah Berger

  Shows, Grows, Built

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• Top of mind means tip of tongue.

  Jonah Berger

  Mean, Mind, Tongue

  Twitter post from Mar 25, 2014

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• Marketing is about spreading the love.

  Jonah Berger

  Marketing

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• People don't need to be paid to be motivated.

  Jonah Berger

  People, Needs, Motivated

  Jonah Berger (2016). “Contagious: Why Things Catch On”, p.58, Simon and Schuster

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• Virality isn’t born, it’s made.

  Jonah Berger

  Born, Made

  Twitter post from Jul 24, 2013

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