Flint McGlaughlin Quotes

• People don't want to be 'marketed to'; they want to be “communicated with.

  Flint McGlaughlin

  Personas

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• Clarity (always) trumps persuasion

  Flint McGlaughlin

  Clarity, Persuasion, Trump

  "Guaranteeing Your Work Using Predictive Marketing with Stephen Woessner" by Drew McLellan, November 4, 2015.

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• As our initial click fraud research study showed last year, there is an obvious problem in the online advertising world. The challenge is that I'm not sure anyone really knows the extent of the click fraud problem.

  Flint McGlaughlin

  Years, Challenges, Research Study

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