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  • Business purpose and business mission are so rarely given adequate thought is perhaps the most important cause of business frustration and failure.

    Peter Drucker
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    Peter F. Drucker (2009). “The Essential Drucker: The Best of Sixty Years of Peter Drucker's Essential Writings on Management”, p.31, Harper Collins
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Business purpose and business mission are so rarely given adequate thought is perhaps the most important cause of business frustration and failure. - Peter Drucker
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