Al Ries Quotes About Advertising

• Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.

  Al Ries

  Marketing, Timing, Advertising

  Al Ries, Jack Trout (2006). "Marketing Warfare: 20th Anniversary Edition: Edición anotada de los autores", McGraw Hill Professional

• Advertising is the way great brands get to be great brands.

  Al Ries

  Way, Advertising, Brands

  Al Ries, Laura Ries (2009). “The Fall of Advertising and the Rise of PR”, p.5, Harper Collins

• If you can build a powerful brand, you will have a powerful marketing program. If you CAN'T then all the advertising, fancy packaging, sales promotion and public relations in the world won't help you achieve your objective.

  Al Ries

  Powerful, Marketing, World

  Al Ries, Laura Ries (2009). "Las 22 leyes inmutables del branding: How to Build a Product or Service into a World-Class Brand", p.10, Harper Collins

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