Al Ries Quotes About Marketing

• Un programa de marcaje debe estar diseñado para diferenciar a su vaca del resto del ganado del prado. Aunque todo el ganado del prado se parezca bastante.

  Al Ries

  Negocios, Marketing, Looks

• Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.

  Al Ries

  Marketing, Timing, Advertising

  Al Ries, Jack Trout (2006). "Marketing Warfare: 20th Anniversary Edition: Edición anotada de los autores", McGraw Hill Professional

• El marketing no es vender. Marketing es construir una marca en la mente del cliente potencial.

  Al Ries

  Marketing, Mente, Construir

  Al Ries, Laura Ries (2009). "Las 22 leyes inmutables del branding: How to Build a Product or Service into a World-Class Brand", p.10, Harper Collins

• El concepto más poderoso en marketing es poseer una palabra en la mente del cliente potencial.

  Al Ries

  Potente, Empresa, Marketing

• War and marketing have many similarities.

  Al Ries

  War, Marketing, Similarity

• Marketing is what a company is in business to do. Marketing is a company's ultimate objective.

  Al Ries

  Marketing, Company, Objectives

  Al Ries, Laura Ries (2009). "Las 22 leyes inmutables del branding: How to Build a Product or Service into a World-Class Brand", p.10, Harper Collins

• If you can build a powerful brand, you will have a powerful marketing program. If you CAN'T then all the advertising, fancy packaging, sales promotion and public relations in the world won't help you achieve your objective.

  Al Ries

  Powerful, Marketing, World

  Al Ries, Laura Ries (2009). "Las 22 leyes inmutables del branding: How to Build a Product or Service into a World-Class Brand", p.10, Harper Collins

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