Martin Lindstrom Quotes - Page 2

• A competitor is a valuable foil that unites a company from within and pushes the brand's boundaries.

  Martin Lindstrom

  Boundaries, Valuable, Company

  Fuente: bobmorris.biz

  8 Copiar cita

• Spinning out of my neuromarketing work where, based on scanning the brains of 2,000 respondents' brains using fMRI, we learned that there's a huge correlation between religion and branding - and thus the way that brands intend to generate customer evangelism are to be constructed.

  Martin Lindstrom

  Brain, Spinning, Way

  Fuente: bobmorris.biz

  4 Copiar cita

• Here in particular the idea of contextual communication - i.e. communicating the right message, at the right time to the right audience - seems to generate an increasing effect on the consumer in a manipulative way.

  Martin Lindstrom

  Communication, Ideas, Messages

  Fuente: bobmorris.biz

  6 Copiar cita

• Roughly 21,000 new brands are introduced worldwide per year, yet history tells us that more than 90% of them are gone from the shelf a year later.

  Martin Lindstrom

  Years, Gone, Shelves

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• New techniques - often spinning out of technology and lack of privacy has resulted in new manipulative communication formats.

  Martin Lindstrom

  Communication, Technology, Technique

  Fuente: bobmorris.biz

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• Teniendo en cuenta el considerable valor de marca de LEGO, cabría esperar que la empresa dispusiera de un presupuesto de marketing de miles de millones. Pero no es así. De hecho, el presupuesto de marketing de LEGO es tan modesto que si lo escribiera aquí, probablemente pensaría que se trata de una errata. LEGO no habla por sí misma, sino que deja que los fanáticos de LEGO hablen por ella.

  Martin Lindstrom

  Thinking, Talking, Marketing

  Fuente: bobmorris.biz

  21 Copiar cita

• Because we're always more woundable when caught at exactly the time where we're in the mood for that particular product or service - and as Big Data increasingly are able to pick up on clues revealing desire - automated systems are increasingly able to hit at exactly those moments, across those channels we move - with an offer matching exactly what we're desiring.

  Martin Lindstrom

  Moving, Data, Desire

  Fuente: bobmorris.biz

  7 Copiar cita

• Thus ideas like subliminal advertising today rarely works and or even exists.

  Martin Lindstrom

  Ideas, Today, Advertising

  Fuente: bobmorris.biz

  9 Copiar cita

• If you were to close your eyes and walk into a place of worship, the sounds and smells would alert you to where you were: ringing bells, incense, the rumble of a massive organ. Most brands are lacking these sensory stimuli.

  Martin Lindstrom

  Eye, Smell, Sound

  Fuente: bobmorris.biz

  4 Copiar cita

• The reality is that a brand can no longer afford to be "friends with everyone."

  Martin Lindstrom

  Reality, Brands

  Fuente: bobmorris.biz

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• In a world where authenticity increasingly is in focus, consumers are seeking more than brands who focuses on revenue - consumers want to support brands with a purpose - one that justifies an emotional engagement.

  Martin Lindstrom

  Emotional, Focus, Support

  Fuente: bobmorris.biz

  4 Copiar cita

• Online marketing rarely is able to appeal to more than two senses - yet offline often (if utilized the right way) represents the option of multi sensory appeals.

  Martin Lindstrom

  Two, Marketing, Able

  Fuente: bobmorris.biz

  5 Copiar cita

• Colocar una rodaja de lima en el cuello de una botella de Corona ayuda a vender esas cervezas. ¿Y de dónde viene ese ritual? Una historia cuenta que dos camareros de California tenían curiosidad por saber a qué velocidad podía extenderse un ritual. Descubrieron que era asombrosamente rápido.

  Martin Lindstrom

  Beer, Two, California

  Fuente: bobmorris.biz

  8 Copiar cita

• The consumer has become increasingly sophisticated in the way they obtain and digest information - of the simple reason that they've become comfortable about building and maintaining their own personal brands. This has thickened their "filter" and as a result made them become more critical towards advertising and communication.

  Martin Lindstrom

  Communication, Simple, Information

  Fuente: bobmorris.biz

  4 Copiar cita

• The fact that we all leave behind seemingly insignificant clues behind ourselves - emotional DNA or what I call Small Data - which are able to describe with an insane accuracy who we really are, our personalities and desires. But even more how we all represents out of balances - perhaps I feel too overweight, feel alone or feel I haven't achieved what I'd hoped for when hitting 40. These imbalances are surprisingly visible when visiting consumers' homes - and surprisingly invisible when relaying on Big Data.

  Martin Lindstrom

  Home, Emotional, Dna

  Fuente: bobmorris.biz

  4 Copiar cita

• Today's evangelism is just as likely to take place via chat rooms and viral videos as it is in a personal conversation or a sermon.

  Martin Lindstrom

  Video, Today, Rooms

  Fuente: bobmorris.biz

  6 Copiar cita

• The cornerstone of religion, a clear vision can inspire great action and firm conviction.

  Martin Lindstrom

  Inspire, Vision, Action

  Fuente: bobmorris.biz

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• Opinion free brands simply will struggle to survive in the future - of that simple reason that we increasingly want to associate ourselves with opinionated and authentic brands.

  Martin Lindstrom

  Struggle, Simple, Want

  Fuente: bobmorris.biz

  4 Copiar cita

• El miedo puede aparecer en la ausencia de esquinas afiladas, ventanas cerradas en habitaciones de hotel, cerraduras, contraseñas, seguridad... cuentos de hadas (el tipo de historias)... de hecho en todas partes.

  Martin Lindstrom

  Rooms, Fairytale, Facts

  Fuente: bobmorris.biz

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• The world's holy texts are built on ancient oral traditions.

  Martin Lindstrom

  Oral Tradition, World, Ancient

  Fuente: bobmorris.biz

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• Once you know the reason why - you've defined your white space of canvas on which you can paint and create a new concept idea. No matter how creative you are - and thus how much creative space you need - there's always some fundamental values and drivers your brand should seek to address - in order to become successful.

  Martin Lindstrom

  Successful, Ideas, Creative Space

  Fuente: bobmorris.biz

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• We're all obsessed with our smartphones and thus really don't see anything around us.

  Martin Lindstrom

  Smartphones, Obsessed

  Fuente: bobmorris.biz

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• Sex doesn't sell anything other than itself

  Martin Lindstrom

  Sex, Sells

  FaceBook post by Martin Lindstrom from Aug 22, 2016

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• We're also more affected by aspirational signals in an offline world where it is more difficult to "hide" and thus indirectly increases the influence from others.

  Martin Lindstrom

  World, Influence, Increase

  Fuente: bobmorris.biz

  4 Copiar cita

• Consider Brazilian cosmetics brand Natura, which deploys a direct-sales force of more than 718,000. By knocking on doors, it has established a vibrant network of brand supporters.

  Martin Lindstrom

  Doors, Cosmetics, Direct Sales

  Fuente: bobmorris.biz

  4 Copiar cita

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