Paco Underhill Quotes

• Given the chance, people will buy from people who care.

  Paco Underhill

  People, Who Cares, Chance

  Paco Underhill (2009). “Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond”, p.91, Simon and Schuster

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• If we went into stores only when we needed to buy something, and if once there we bought only what we needed, the economy would collapse, boom.

  Paco Underhill

  Economy, Stores, Collapse

  Paco Underhill (2009). “Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond”, p.24, Simon and Schuster

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• The Apple store is not a store. It is an exercise in evangelism.

  Paco Underhill

  Funny, Exercise, Apples

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• In any commersial setting time comes in three forms. There's real time, there's perceived time, and there's a combination of two.

  Paco Underhill

  Real, Two, Three

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