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My primary early interest was in marketing and my aim was to improve its theories, methods and tools. Early on I pressed companies to adopt a consumer orientation and to be in the value creation business. I didn't pay much attention to the social responsibilities of business until later. Now I am pressing companies to address the triple bottom line: people, the planet, and profits. I found that companies were too much into short term profit maximization and they needed to invest more in sustainability thinking.
Temas
- Responsabilidad
- Pensar
- Personas
- Marketing
- Atención
- Sostenibilidad
- Creación
- Plazo
- Interés
- Responsabilidad social
- Objetivo
- Fondo
- A corto plazo
- Valores
- Social
- Direcciones
- Empresa
- Consumidores
- Encontrado
- Líneas
- Método
- Necesario
- Pagar
- Planetas
- Beneficios
- Maximización de beneficios
- Teoría
- Demasiado
- Herramientas
- Conclusión
- Orientación
- Primarias