Frank Luntz Quotes About Language

• If you're a good numbers person, you're a bad language person.

  Frank Luntz

  Numbers, Language, Persons

• It applies even more to politicians because they are living, breathing embodiments of the language that they use. And it's why how you start the conversation, and how you end it, matters so much.

  Frank Luntz

  Breathing, Use, Embodiment

  "Frank Luntz: How To 'Win' With Smart Messaging". "Talk of the Nation" with Neal Conan, www-s4.npr.org. March 8, 2011.

• When you're selling a product or service, you don't have - it doesn't have to be absolutely perfect, although I've provided language that is. When you're a politician, one wrong word changes the entire - changes the meaning of something.

  Frank Luntz

  Perfect, Language, Politician

  Fuente: www.wbur.org

• I have seen how effective language attached to policies that are mainstream and delivered by people who are passionate and effective can change the course of history.

  Frank Luntz

  People, Passionate, Language

• There are people who will be wanting to apply "Win" to their own, personal life. If you remember only one thing, and I'm going to do it right here, right now because I just happened to come to it, that phrase - if you remember only one thing - there are 125 specific language recommendations in "Win" that can make a difference in your day-to-day lives.

  Frank Luntz

  Winning, Differences, People

  "Frank Luntz: How To 'Win' With Smart Messaging". Interview with Neal Conan, www-s4.npr.org. March 8, 2011.

• [Barack] Obama has a grasp of language and the presentation of language, particularly in times of crisis. And he did this over the race issue. He did this early on in his administration, when the country was polarized. That was unprecedented.

  Frank Luntz

  País, Raza, Temas

• Me ha ido razonablemente bien en los últimos 10 años porque tomé la estrategia del lenguaje y la política y la apliqué al mundo corporativo, lo que nunca se había hecho antes.

  Frank Luntz

  Years, Done, World

• The adjectives that are in the book ["Win"] - passion, persuasion, persistence, perfection, prioritization, being people-centered - none of them are as important as principles. Without principles, the language will fail.

  Frank Luntz

  Book, Passion, Persistence

• People want to be inspired. They want to aspire to something. ... You can have the best product, the best service, the best argument in a debate. But without the effective words you still lose. In the end you need good principles and good language if you are to succeed.

  Frank Luntz

  Personas, principios, necesidades

  Fuente: www.wbur.org

• You need good principles and good language if you are to succeed.

  Frank Luntz

  Principles, Needs, Succeed

  Fuente: www.wbur.org

• This book [ "Win"] is based on the interviews with three dozen Fortune 400 - or Forbes 400, the richest people, and a couple dozen of the top CEOs.I wanted to know what language they use to be successful, and I wanted to know the attributes that could then be applied to the average individual.

  Frank Luntz

  Couple, Book, Successful

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