Frank Luntz Quotes About Passion

• Todo es emoción. Pero la emoción no tiene nada de malo. Cuando estamos enamorados, no somos racionales; somos emocionales. Cuando estamos de vacaciones, no somos racionales; somos emocionales. Cuando somos felices, no somos [racionales]. De hecho, en la mayoría de los casos, cuando somos racionales, en realidad somos infelices. La emoción es buena, la pasión es buena. Dedicarse a lo que nos gusta, siempre que sea una actividad sana, es bueno.

  Frank Luntz

  Passion, Emotional, Vacation

• Apple has a passion to deliver the most amazing, innovative - and, in fact, I got criticized because in "Win," there are at least 10 references to what Steve Jobs has done, and Apple's done, in that my editor said it's too much. But Apple is a passionate company.

  Frank Luntz

  Jobs, Passion, Winning

  "Frank Luntz: How To 'Win' With Smart Messaging". "Talk of the Nation" with Neal Conan, www-s4.npr.org. March 8, 2011.

• FedEx is another company that's passionate. When it absolutely, positively has to get there is such a great, aspirational phrase. And FedEx used it for almost a decade to communicate the passion of delivering a package. The more passionate you are, the more successful you are.

  Frank Luntz

  Passion, Successful, Phrases

  "Frank Luntz: How To 'Win' With Smart Messaging". "Talk of the Nation" with Neal Conan, www-s4.npr.org. March 8, 2011.

• The adjectives that are in the book ["Win"] - passion, persuasion, persistence, perfection, prioritization, being people-centered - none of them are as important as principles. Without principles, the language will fail.

  Frank Luntz

  Book, Passion, Persistence

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