Frank Luntz Quotes - Page 2

• "Which side are you on" asks a question. That's one of the most powerful, persuasive ways to make a case, to say something, to advertise something or to communicate it. Don't make a statement. Ask a question.

  Frank Luntz

  Powerful, Way, Sides

  "Frank Luntz: How To 'Win' With Smart Messaging". "Talk of the Nation" with Neal Conan, www-s4.npr.org. March 8, 2011.

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• The adjectives that are in the book ["Win"] - passion, persuasion, persistence, perfection, prioritization, being people-centered - none of them are as important as principles. Without principles, the language will fail.

  Frank Luntz

  Book, Passion, Persistence

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• The eureka moment is two reasons why the output-based standard should be adopted: common sense and accountability. Input-based standards don't encourage energy diversity; they don't create any incentives; they don't produce solar, hydro, nuclear.

  Frank Luntz

  Two, Common Sense, Diversity

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• It has to be simple, but then you deliver them a principle: The simple truth is, as a matter of principle, we cannot spend more than we take in. Something - that changes the tone of the debate.

  Frank Luntz

  Simple, Principles, Matter

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• There are people still in the Republican Party that I believe practice the communication of anger, of disappointment, of regret, of pain, of sorrow, of suffering. That's not what the American people want to hear.

  Frank Luntz

  Pain, Disappointment, Regret

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• It is acceptable to bring someone to tears if it explains to them in an emotional way why a product, a service, or a candidate is the right person, is the right thing to do.

  Frank Luntz

  Emotional, Tears, Way

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• Si bien es importante destrozar al gobernador, debe hacerse en un contexto de arrepentimiento, tristeza y equilibrio.

  Frank Luntz

  Regret, Sadness, Balance

  "California Democrats: A Rock or a Hard Place?" by Jim Angle, www.foxnews.com. July 21, 2003.

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• When you say: The simple truth is this, and then you pause, and then you finish the sentence, people stop, and they think specifically about what you're saying. And it's, in essence, trying to boil it down to something that's very understandable and meaningful.

  Frank Luntz

  Meaningful, Simple, Thinking

  "Frank Luntz: How To 'Win' With Smart Messaging". "Talk of the Nation" with Neal Conan, www-s4.npr.org. March 8, 2011.

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• Nothing guarantees more applause and more support than the call to abolish the IRS.

  Frank Luntz

  Support, Guarantees, Irs

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• If you're a good numbers person, you're a bad language person.

  Frank Luntz

  Numbers, Language, Persons

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• No entiendo por qué hay personas cuya vida entera o su éxito empresarial dependen de la comunicación y, sin embargo, son dirigidas en ocasiones por directores generales que no saben hablar ni de una bolsa de papel ni les interesa hacerlo.

  Frank Luntz

  Congratulations, Communication, People

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• Believe in better is one of the most powerful words you can use in the business community.

  Frank Luntz

  Powerful, Believe, Community

  "Frank Luntz: How To 'Win' With Smart Messaging". "Talk of the Nation" with Neal Conan, www-s4.npr.org. March 8, 2011.

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• The fundamental problem for Republicans when it comes to the environment is that whatever you say is viewed through the prism of suspicion.

  Frank Luntz

  Fundamentals, Problem, Republican

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• I have seen how effective language attached to policies that are mainstream and delivered by people who are passionate and effective can change the course of history.

  Frank Luntz

  People, Passionate, Language

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• There are words that work, that are meant to explain and educate on policies that work, on products that work, on services that work. I'm not going to ever try to sell a lemon. I don't do that.

  Frank Luntz

  Trying, Policy, Educate

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• The most powerful visual in America today is actually the Statue of Liberty.

  Frank Luntz

  Powerful, America, Liberty

  "Frank Luntz: How To 'Win' With Smart Messaging". "Talk of the Nation" with Neal Conan, www-s4.npr.org. March 8, 2011.

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• Me ha ido razonablemente bien en los últimos 10 años porque tomé la estrategia del lenguaje y la política y la apliqué al mundo corporativo, lo que nunca se había hecho antes.

  Frank Luntz

  Years, Done, World

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• Some people call it global warming; some people call it climate change. What is the difference?

  Frank Luntz

  Differences, People, Climate

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• Traditional market researchers are cold and calculating and scientific.

  Frank Luntz

  Cold, Researchers, Calculating

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• There are people who will be wanting to apply "Win" to their own, personal life. If you remember only one thing, and I'm going to do it right here, right now because I just happened to come to it, that phrase - if you remember only one thing - there are 125 specific language recommendations in "Win" that can make a difference in your day-to-day lives.

  Frank Luntz

  Winning, Differences, People

  "Frank Luntz: How To 'Win' With Smart Messaging". Interview with Neal Conan, www-s4.npr.org. March 8, 2011.

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• Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology and communication often work apart.

  Frank Luntz

  Running, Communication, Working Together

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• Politics is gut; commercials are gut.

  Frank Luntz

  Tripas

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• Preserving parks and open spaces is a winner because it doesn't need to be explained to everyday Americans.

  Frank Luntz

  Space, Everyday, Needs

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• Republicans use think tanks to come up with a lot of their messages. The think tanks are the single worst, most undisciplined example of communication I've ever seen.

  Frank Luntz

  Communication, Thinking, Tanks

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• Los principios en los que se basa la explicación y la educación del producto o del funcionario electo son similares, aunque la ejecución real sea muy, muy diferente.

  Frank Luntz

  Principles, Different, Execution

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