Geoffrey Moore Quotes

• Without big data analytics, companies are blind and deaf, wandering out onto the Web like deer on a freeway.

  Geoffrey Moore

  Data, Thought Provoking, Marketing

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• Sin big data, estás ciego y sordo y en medio de una autopista.

  Geoffrey Moore

  Data Collection, Blind, Deaf

  "The Business Book". Book, Dorling Kindersley Ltd, 2014.

  49 Copiar cita

• The first mistake is believing that transformational initiatives can be accomplished through normal channels and means. This cannot be done because there are too many conflicting interests that are competing to impede. The second is mistaking incubation for transformation and concluding that failure to achieve escape velocity is due to lack of innovation. It never is. It is always do to lack of leadership focus and, especially, fortitude.

  Geoffrey Moore

  Error, Creer, Significar

  Fuente: bobmorris.biz

  10 Copiar cita

• Las innovaciones sostenibles son la clave de un rendimiento constante, mientras que las innovaciones disruptivas son la clave de cambios drásticos en el poder.

  Geoffrey Moore

  Keys, Innovation, Dramatic

  Fuente: bobmorris.biz

  12 Copiar cita

• If you ask why start-ups outperform established enterprises when it comes to catching the next wave, the answer is that they are not conflicted. Everyone is rowing in the same direction. That is never the case in a company that has a portfolio of businesses at different stages in their maturity. So the key to winning there has to be to "zone out" the conflicts - sort of like sending quarrelling children each to their own room.

  Geoffrey Moore

  Children, Winning, Maturity

  Fuente: bobmorris.biz

  10 Copiar cita

• Don't think you have to be the disrupter to win. A fast-following disruptee will do very well if you can bring your existing customers and ecosystem along with you.

  Geoffrey Moore

  Winning, Thinking, Ecosystems

  Fuente: bobmorris.biz

  4 Copiar cita

• We have embarked upon the world's largest and longest cocktail party, and every issue imaginable is up for grabs.

  Geoffrey Moore

  Party, Issues, Marketing

  "The New Influencers: A Marketer's Guide to the New Social Media". Book by Paul Gillin and ‎Geoffrey A. Moore, 2007.

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• The biggest problem is typically overly ambitious expectations combined with undercapitalization.

  Geoffrey Moore

  Expectations, Ambitious, Problem

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• Sustaining innovation is the lifeblood of any enterprise. It is the time when we capitalize upon, and recover from, all the disruptive change prior. Most of the operating profits in the world come from sustaining innovation. Much of the market capitalization gains, on the other hand, come from disruptive innovations.

  Geoffrey Moore

  Hands, Innovation, World

  Fuente: bobmorris.biz

  7 Copiar cita

• El peligro es aferrarse a la comodidad y la costumbre en un momento en que los acontecimientos exigen romper con ambas. Pero también es insensato lanzarse a cada momento sorprendente. Darwin opta ante todo por la prudencia.

  Geoffrey Moore

  Comfort, Events, Demand

  Fuente: bobmorris.biz

  4 Copiar cita

• Entrar en el mercado de las grandes empresas es un acto de agresión. Las empresas que ya han establecido relaciones con tu cliente objetivo se resentirán de tu intrusión y harán todo lo posible por dejarte fuera.

  Geoffrey Moore

  Target, Intrusion, Aggression

  4 Copiar cita

• The most common misunderstanding of disruptive innovations is to overestimate their impact in the short term and underestimate it in the long term. Another common misunderstanding is to associate disruptive with good.

  Geoffrey Moore

  Impact, Long, Innovation

  Fuente: bobmorris.biz

  7 Copiar cita

• The increasing presence of cloud computing and mobile smart phones is driving the digitization of everything across both consumer and enterprise domains. It is hard to imagine any area of human activity which is not being reengineered under this influence, either at present or in the very near future.

  Geoffrey Moore

  Smart, Phones, Clouds

  Fuente: bobmorris.biz

  4 Copiar cita

• To fix the business, to bring it back to health, you must assimilate enough of the disruptive innovation to modernize the operating model without jettisoning your business model. This typically requires new leaders and definitely requires new (if temporary) rules. The CEO is the only person who can dictate the correct terms in a timely manner and maintain the enterprise's commitment to those terms for the duration of the rehabilitation effort.

  Geoffrey Moore

  Commitment, Effort, Leader

  Fuente: bobmorris.biz

  10 Copiar cita

• The only way an established enterprise can dramatically increase its stock price is by adding a net new high-growth earnings engine to its existing portfolio.

  Geoffrey Moore

  Growth, Way, Earning

  Fuente: bobmorris.biz

  4 Copiar cita

• Cuando se están incubando nuevas ideas, un buen consejo es "no poner todos los huevos en la misma cesta". Pero si lo que se pretende es transformar la cartera de la empresa ampliando un negocio incipiente hasta un tamaño considerable -por ejemplo, el diez por ciento de los ingresos totales de la empresa-, es imperativo que todos los empleados de la empresa se centren en ello durante los dos o tres años que probablemente se necesiten para alcanzar el punto de inflexión. Esperar realizar dos esfuerzos de ampliación en paralelo es simplemente una locura, y sin embargo es lo que a menudo se utiliza para justificar la idea de los "huevos/cesta".

  Geoffrey Moore

  Eggs, Ideas, Two

  Fuente: bobmorris.biz

  4 Copiar cita

• Try to learn as fast as you can from the wizards and then steal what you can appropriate from them and use it to modernize your existing business model (without disrupting it).

  Geoffrey Moore

  Trying, Use, Wizards

  Fuente: bobmorris.biz

  4 Copiar cita

• The single greatest business opportunity that is now emerging in the global marketplace is the ability to analyze digital log data to trace digital actions and from those traces to develop algorithms that can predict future outcomes with greater accuracy.

  Geoffrey Moore

  Opportunity, Data, Algorithms

  Fuente: bobmorris.biz

  9 Copiar cita

• As a buying group, visionaries are easy to sell but very hard to please. This is because they are buying a dream - which, to some degree, will alwasy be a dream.

  Geoffrey Moore

  Dream, Groups, Degrees

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• Marketing has long known how to exploit fads and how to develop trends.

  Geoffrey Moore

  Long, Marketing, Trends

  "Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers". Book by Geoffrey Moore, 1991.

  5 Copiar cita

• Una tecnología se convierte en verdaderamente disruptiva cuando hace que el coste marginal de algo que solía ser escaso y caro se acerque a cero. Así, antes, para desplegar software a gran escala, había que financiar un centro de datos, comprar un conjunto de servidores, almacenamiento y equipos de red, crear una capacidad de gestión de TI interna y comprar una costosa pila de software de apoyo antes de poder siquiera empezar. Ahora puede obtener todo eso de Amazon o Microsoft en un modelo de pago por crecimiento.

  Geoffrey Moore

  Zero, Technology, Data

  Fuente: bobmorris.biz

  4 Copiar cita

• Systems are corporate funded mechanisms for increasing efficiency; programs are user funded mechanisms for increasing effectiveness. Programs should generally be charged back to users, systems should never be. Allocating corporate overhead to the operating units is simply a mistake.

  Geoffrey Moore

  Mistake, Effectiveness, Efficiency

  Fuente: bobmorris.biz

  4 Copiar cita

• Smart mobile phones connect you with 1 billion users worldwide, basically for free - you don't pay for the phone, you don't pay for the Internet, you don't pay for the wireless connectivity. Social networks let you add a new customer or a new agent, again for free.

  Geoffrey Moore

  Smart, Phones, Add

  Fuente: bobmorris.biz

  4 Copiar cita

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